Apparently there’s been 14,000 data breaches since the launch of GDPR. That’s a pretty shocking statistic and that’s just from a business perspective. From a consumer perspective the number of complaints have risen from 21,000 to 41,000 – pretty much double. GDPR has therefore worked – ish – to at least raise awareness.
No one’s been fined yet though which is rather puzzling. That is in the UK, in France, however, Google were fined £44m. It looks as though we’re being given a bit more leeway to get our houses in order. One could argue it’s linked with the ongoing Brexit saga and that politicians aren’t too keen to burden businesses with further uncertainty and nervousness i.e. let’s sort out Brexit first and then we’ll get back on to fining businesses.
It does make sense from one perspective however ultimately GDPR is actually good for businesses regardless of what happens with Brexit. Why, well because it improves the customer experience. If someone wishes to be contacted for any kind of communication they should be in full control of what this is and, roughly, when they receive it.
Customer experience is intrinsically about empowering the end customer to feel and believe they are getting the best experience they can and no doubt feeling in control of what they feel you will do with their data or personal information is crucial. By enhancing the customer experience this has a knock on effect to customer satisfaction and when this improves so does retention. It’s all connected.
In summary therefore we do, bizarrely, need the government to start getting tighter on GDPR (and data breaches) so that our eco-system improves holistically. Speak to us at Pulse Media Group on how you can use your data to improve ROI whilst adhering to GDPR.