Remember a time when everything was all about search engine optimisation? Better known as SEO.
Whatever happened, and, does it still matter?
The short answer is, of course SEO still matters. It hasn’t really gone anywhere. It’s just been drowned out a bit by other noise.
In order to gauge better engagement, or rather more immediate, many organisation have invested a lot of time and resource into their social media channels.
Fashion brands in particular see an almost immediate engagement and return with a host of followers on the likes of Facebook and Instagram.
Although many influencers utilise social media, it’s not the only domain where you can find them.
Many also have niche side hussles and also appearances on mainstream television. This combined gives them an almost celebrity appeal and many organisations have flocked to partner them.
Yes this includes YouTube but mainly Tik Tok. Tik Tok has exploded beyond anyone’s wildest dreams making it the fasted downloaded app in the world.
People want to visualise, seek inspiration and above all get positivity. Tik Tok is where people are at, are you?