what is insight
What is insight?
April 13, 2020
Post Covid-19 world
July 5, 2020
customer journey

First thing’s first, The Marketing Funnel or The Customer Journey?

Essentially both are the same thing. We’re trying to monitor and measure the flow of the customer from hearing about you to one day leaving you – with loads chucked in between.

In a “conventional” funnel, you normally have the following states.

  • Awareness
  • Consideration
  • Conversion
  • Loyalty
  • Advocacy

There’s nothing wrong with the above, but what does it actually mean to the layperson? At Pulse Media Group we like to break this down into the following.

  • Target YOUR market
  • Get traffic to YOUR site
  • Generate YOUR customer
  • Get YOUR customer to transact
  • Retain YOUR customer

The steps are identical in terms of number however we think we do this better than other agencies be focusing on YOU.

You are at the centre of everything we do, so the first thing we do is to get to know you and your business.

Once we have a good feel we get working on identifying your typical market and if need be, we work to generate some feedback from this perceived market.

Next we’ll start generating you traffic to your site, in line with all of the above. It is as important to see traffic inflow as much as engagement to measure the true quality of traffic.

Crucially, we want the customer to transact with you so we can help you with aligning you customer spend with your product or service offering.

Finally, we want your customers to remain loyal. We’ll work out a great loyalty program with you to ensure this is at the forefront of any strategy.

We also measure and track every stage so you get facts and figures against what works and what doesn’t rather than conjecture. We’ll crack YOUR customer journey with you.

Contact us now to find out more at info@pulsemediagroup.co.uk

Copyright Pulse Media Group Ltd 2020

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